Guide: Choosing the best entertainment for your event

Quality entertainment can be crucial to setting the tone and building the ambience of any event.

Overlooking this important element or not paying enough attention can be detrimental to your event and your company. Getting the entertainment right is a balancing act, and knowing where to start can be challenging.

Entertainment can vary from; live bands, solo artists, DJ’s or dancers to comedians, interactive games and magicians. The choice is endless, and selecting the appropriate type of entertainment depends directly on the type of atmosphere you want to create.

Consider choosing an act that’s unique as you want to create an event that’s memorable and engaging. It’s all about creating audience satisfaction and ensuring the entertainment is in line with the entire event.

We’ve narrowed down the key points to consider when deciding on the right entertainment for your event:

 

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Destination Guide: Argentina

Argentina: A world class destination that combines excellent food, authentic cultural experiences, a variety of activities and excellent shopping. The unique culture is a mix of Spanish and Italian: it’s all about the food, the music, dance, colour and art history.

After taking an incentive group to Buenos Aires in 2016, and experiencing the best Argentina has to offer, we want to show you just what this mesmerising city is all about.

Discover an insight into the best of Buenos Aires, as we reveal our favourite locations, experiences and secrets.

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Event Inspiration: Get your Mariachi on!

Looking for a great idea to start your next conference off ?

Sick of boring welcome cocktail events?

Add some simple colourful props, a mariachi band and a margarita slushy machine, and the mucho gracias comments will roll in!

An informal welcome function was in order, the client using the same venue as the previous year needed to create a different atmosphere with a tight budget in mind to create a fun 2 hour networking night.

Cornerstone Events worked with the venue to create a tailor made Mexican style menu, served both on food stations and with some trayed canapés, which proved a hit – who doesn’t love tacos!

A lively mariachi band gave some great beats, but not too loud as to interrupt conversations. Welcome speeches were short and sweet, which is  a must for a stand up function.  Frozen margaritas another popular addition on a very balmy QLD summers night.

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Talk to us today about adding some inspiration and start your conference with a bang

Beating Business Travel Fatigue

To an outsider business travel looks like a dream job and a 1-way ticket out of the 9 to 5 routine. But realistically it’s not all its worked up to be. With constant high performance demands, hectic schedules, stressful meetings and sleepless late nights.

As an event manager, business travel fatigue is something we have to overcome regularly; from international flights and 16-hour event days, to regular business meetings back and forth across time zones.

There’s only one thing an event manager dislikes more than a delayed flight and that’s feeling ordinary when you commence work at the final destination thanks to jet-lag.

Seasoned business traveller and Managing Director of Cornerstone Events, Natalie Brumniach, gives us her inside tips on how to cope with travel fatigue and actually getting some sleep on those long-haul business trips.

 

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Guide: Social Media for Conference Events

Whilst social media is widely recognised as an advertising platform, many event organisers forget to use it to support and promote their events. Social media plays a large role in most of your event attendees lives, and embracing it for your events can prove to be very rewarding.

In order for you to make the most out of social media for your events, we have designed a step-by-step guide on how your business should utilize social media to support your next conference.

 

Step 1: Identify with your audience.

Firstly, you need to find out which social media platforms your prospective event attendees are using. Discover which platforms are most popular, or if your attendee’s are part of an active LinkedIn or Facebook group. This will help you determine the best platform from which to launch your event group page.

 

Step 2: Start a LinkedIn or Facebook group

Now that you have determined where most of your delegates spend their time online, you can create a group and ask them to join. This allows your attendees to connect before the event, giving them an indication of who else will be attending. Here delegates will be able to ask questions leading up to the event, and you will be able to create hype and hopefully attract more attendee’s.

 

Step 3: Create a #Hashtag

By creating a hashtag dedicated towards the event you are allowing your conference attendees to take part in a digital conversation. Delegates will be able to tag Facebook, Twitter and Instagram posts with this hashtag allowing their content to be easily found by other attendees. However, be careful to use no more then 1 or 2 hashtags as this can get confusing. Promote the event hashtag on all pieces of marketing material that you produce (banners, posters, event app) as the more widespread your message, the more attendees will familiarise themselves with it.

 

Step 4: Give Incentive to the #Hashtag

Offer attendees rewards for using the hashtag; such as behind-the-scenes chats with keynote speakers, front row seats or VIP access for posting about the event. Make sure to give the incentive a few weeks before the event so your attendees can help create hype.

It is also a good idea to have attendees name badges include their twitter handles, as this can help encourage attendees to connect with each other online.

 

Step 5: Assign a Social Media Monitor

During the event it is vital to have one member of your team in charge of everything social media related. This key person will ensure attendees are always kept in the know by responding to posts, conversations and regularly updating the group page. This person will also be in charge of monitoring the online conversation. It is vital to ensure the Social Media Monitor addresses any complaints or questions promptly and in a professional manner.

 

Step 6: Display delegates Tweets on a live media wall

Display your attendee’s social media posts that have utilised the hashtag on data projection screens during the conference as a talking point. This allows the digital conversation to take place within the physical conference. By doing this, attendees will be more likely to respond to these tweets and the number of delegates posting should rise as they are more likely to tweet for the chance to have their ideas or thoughts heard.

 

Step 7: Allow Q&A audience members to ask questions online

Create a specialised hashtag for delegates to use during Q&A time. Your designated Social Media Monitor will filter through the tags and only display the most important and engaging questions on the media wall. This gives more reluctant attendees the opportunity to speak up and also allows the questions to be screened before being asked.

 

Step 8: Wrap up

Curate content from the hashtag after the event. You can post this both on the event page, or your own social media profiles to showcase the success of your event. This can help to inspire people to attend your event in the following years.

Sharing videos of the highlights of the event via Facebook Live or YouTube is a great way to allow attendees to relive the event. Asking to share the videos allows for your event to be broadcasted all over the internet.

 

Taking these steps into consideration will be your starting point of using social media to leverage your next event. Talk to us about utilising social media at your next event, and how we can help you achieve social media success.

10 Tips for finding the perfect conference venue

Finding the perfect venue for your next conference can be a tedious task. With so many options on offer, securing the right venue can almost seem impossible.

We have done the research for you; and have compiled our 10 tips for narrowing down the perfect conference venue.

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Guide: Generating Delegate Engagement

Getting delegates to attend your conference is one thing, but actually facilitating their engagement is much harder feat. Delegate engagement doesn’t just occur from the event itself, it is crucial to initiate engagement and productivity of attendees well before and after the event. Follow this guide to learn how to facilitate delegate engagement at your next event.

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