Top 10 Event Trends That Will Shape 2026

0 Comments/in /by

2026 ushers in a bold new year of creating immersive, personalised event experiences that leave a lasting impact. These trends will influence how we connect, learn and celebrate in the year ahead – so let’s dive in!

1. AI: Your Event’s Secret Weapon

Artificial Intelligence is revolutionising event planning. Imagine automated scheduling, personalised agendas, predictive analytics and real-time insights that make every decision smarter. AI-powered matchmaking ensures your guests connect with the right people effortlessly. We harness this power for seamless experiences and measurable results. 

2. Hyper-Personalisation: Every Attendee Feels Like a VIP

Generic events are history. Today’s guests expect experiences tailored to their interests – from custom content recommendations to branded AR filters. Personalisation isn’t just nice to have, it’s the key to engagement and loyalty, because attendees deserve more than a one-size–fits-all experience, and so does your brand – it’s the key to engagement and loyalty. We use data and creativity to make every attendee feel seen, valued and excited to return. 

3. Immersive & Multi-Sensory Experiences

Forget static décor. 2026 is all about sensory design – projection mapping, interactive installations, and mixed reality activations that blur the line between physical and digital. Our partner production wizards turn imagination into reality, creating moments your guests will talk about for months and keep you ahead of the game.  

4. Community–Led Content

The best events are co-created. We harness the power of micro-influences and user-generated content, making your audience part of the story. This shift towards intimate, value-driven experiences builds trust and lasting engagement.  

5. Greenwashing is out. Transparency is in.

Eco-conscious events are now essential. Carbon-neutral gatherings, plant-based menus, and local sourcing will become standard. Sustainability isn’t just good ethics – it’s good business. Think sustainable booth builds, recyclable name tags and electronic signage as easy starting points. Attendees want real, measurable impact. 

6. Data-Driven Decisions

Success is measured in metrics, not guesswork. Our real-time dashboards track attendance, engagement and ROI empowering you to optimise on the fly. We help sponsors and partners see the true value of face-to-face events – meaningful connections that drive businesses forward. 

7. Shorter, Sharper Formats

Attention spans are shrinking. Micro-learning sessions, lightning panels, and snackable content replace marathon keynotes. Regional micro-events, executive dinners and invite-only workshops create space for genuine conversation and knowledge exchange.

8. Gamified & Social Engagement

Networking gets a makeover with gamification and live content creation zones. Digital leaderboards, podcast booths, and TikTok stations make your event more interactive and shareable. We turn networking into an experience guests actually enjoy.

9. Flexible & Modular Event Spaces

Adaptability is everything. Our venues utilise modular designs for quick changes, reducing waste and enabling last-minute pivots. We create connection zones, brainstorming spaces and special interest meet-ups outside the traditional meeting room. 

10. Wellness & Inclusivity

Events in 2026 prioritise holistic experiences. Wellness lounges, sensory zones and inclusive design ensure every attendee feels valued. Designing events for all minds, with calm sensory spaces and mental health awareness at the forefront. Accessibility and cultural sensitivity will ensure every attendee feels welcomed and valued. 

Why These Trends Matter 

In 2026, events aren’t just gatherings – they’re the launchpads for business growth, brand loyalty and unforgettable experiences. Are you ready to lead, or will you be left behind?

Don’t settle for the status-quo – let’s co-create an event that sets new standards for innovation  

Can Business Events Learn From Music Festivals

0 Comments/in /by

When you think of business events, “energy” probably isn’t the first word that comes to mind. But maybe it should be. Music festivals have really cracked the code on building immersive, community-driven experiences – and corporate events can definitely take a page from that playbook. At Cornerstone Events, we believe the best business events go beyond the traditional – and we’re always exploring new ways to surprise and delight attendees. That includes working with many of our talented supplier partners and designing experiences that actually feel like something people want to be at. 

Here’s what the world of business gatherings can learn from music festivals like Blues Fest, Coachella, and Glastonbury.

1. Create an Atmosphere, Not Just an Agenda

Festivals are masters at turning space into story. From lighting to layout to sound design, every detail enhances the vibe. Business events can do the same: 

  • Use immersive AV and design themes 
  • Think beyond booths and ballrooms 
  • Build a space that evokes emotion, not just information – consider all the senses – hotels have signature scents for a reason! 

We’re lucky to work with some pretty amazing AV supplier partners, including Connected Event Group and Sightline, who help bring our vision to life with innovative staging, lighting, and sound that transforms spaces into experiences. 

2. Make It About the People, Not the Product

At music festivals, the headliners might draw the crowd, but the real magic happens between the sets – in the spontaneous interactions. Create more room for: 

  • Organic networking zones, meet up zones for like minded people 
  • Interactive lounges 
  • Shared meals and open-ended discussions – family style service at sit down dinners is a really simple way of ensuring interaction during your evenings 

We’ve seen attendees walk into our events as strangers and leave as collaborators. That’s the power of creating space for genuine interaction. 

3. Use Tech to Enhance, Not Interrupt

Festivals are savvy about digital tools that complement, not complicate, the experience. At Cornerstone Events we embrace tech that’s intuitive and people-friendly, and we’ve seen firsthand how it can enhance the event experience for attendees. 

  • Offer intuitive apps for scheduling, networking, and live feedback 
  • Embrace wearables or badges for real-time connection 
  • Balance screen time with face time

4. Build Anticipation Like a Lineup Drop

Festivals market for months with teases, trailers, and influencer leaks. Why should corporate events be any different? 

  • Build excitement with phased announcements 
  • Highlight “can’t-miss” speakers or experiences 
  • Use social media to showcase behind-the-scenes prep 

It’s not just about what your event offers – it’s about how you tell the story in the lead-up.

5. Celebrate Culture, Not Just Content

Festivals celebrate identity – music, food, art, and activism. Let your event reflect the culture of your community: 

  • Invite diverse voices 
  • Incorporate local art or performance – The Cornerstone Team have had several events start with a rock band (or a local covers band) before the first keynote speaker or engage an indigenous performer to perform prior to your Welcome to Country. We even have DJs onstage to set the mood for each session at some of our conferences. 
  • Align your event’s values with social impact initiatives 

When your event reflects the culture and community around it, it resonates more deeply and leaves a lasting impression. 

Conclusion

Business events don’t have to be stuffy seminars and coffee breaks. With the right approach, they can inspire, engage, and spark real connections – just like the best music festivals do. At Cornerstone Events, we’re here to help you bring that energy. The stage is set. Let’s make your next event unforgettable.

 

How to Choose the Perfect Venue for Your Next Conference or Incentive Event

0 Comments/in /by

At Cornerstone Events, we understand that choosing the right venue is one of the most critical decisions when planning a successful conference or incentive event. A well-chosen venue can enhance the attendee experience, reflect your brand, and set the tone for the entire event. Whether you’re hosting a large-scale conference with hundreds of attendees or planning a memorable incentive trip to celebrate your team, the venue plays a pivotal role in making your event memorable. But with so many options out there, how do you select the perfect one? Here are some key factors to consider:

1. Location, Location, Location

Over the years at Cornerstone Events, we’ve had the pleasure of planning events in a wide variety of incredible destinations – from exciting international destinations such as London, Dublin, Hawaii, Fiji, and Hua Hin to name just a few, and closer to home locations such as Queenstown, Adelaide, Perth, Byron Bay, Gold Coast, Melbourne and Hamilton Island. One thing we’ve learned? Location can make or break the attendee experience. When choosing your venue, think beyond just the building itself: 

  • Accessibility: Will your guests have a smooth journey getting there? For conferences, that might mean proximity to major airports and public transport. For incentive trips, direct flight access or private transfers can make all the difference. 
  • Accommodation: Consider if the group will stay in one property or many – or if indeed you need accommodation factored in! – whether five-star luxury is preferred or something more budget-friendly. Thanks to our strong relationships with many hotel partners, we can recommend various options to suit your group’s needs, preferences, and budget. Holding a group block makes the experience more seamless for attendees and can often open the door to group rates or added perks. 
  • Sustainability: Is this considered a priority for your business? At Cornerstone Events, we can recommend hotels with strong sustainability policies in place and even introduce carbon monitoring for your event to help reduce environmental impact. 
  • Local Attractions: Especially for incentive events, we try to choose locations with unique cultural, culinary, or outdoor experiences. For example, We’ve held many events in Adelaide, and attendees always have plenty of extra activity options to choose from, such as wine tasting in the famous Barossa Valley, brewery tours around the city, action and adventure like kayaking or go-karting, or walking tours through Hahndorf where you’ll be immersed in its rich history and the town’s Germanic heritage. These activities offer a perfect mix of relaxation, adventure, and local culture, ensuring that every attendee has an unforgettable experience.  We’d be happy to share our knowledge of destinations around the globe to bring together a full experience for your attendees. 

2. Capacity and Layout

At Cornerstone Events, we deliver events ranging in size from 10 to over 5000 attendees, so we know how important it is to choose a venue that can comfortably accommodate your group. The venue should be spacious enough for your expected number of attendees, but beyond just size, consider how the layout will facilitate the flow of your event. 

  • Room size and Configuration: Does the space offer flexibility in how rooms can be set up (theatre style, classroom, U-shape, etc.)? Having options allows you to tailor the layout to different parts of your program. For larger conferences, you’ll also want to ensure there’s room for keynote speaker sessions, workshops, networking spaces, and dedicated exhibition space for sponsors or trade displays. 
  • Breakout Spaces: For conferences, attendees often benefit from smaller breakout sessions or informal networking areas. Make sure the venue provides enough separate spaces to support a diverse agenda and keep energy levels high throughout the event.

3. Technology and AV Capabilities 

  • Wi-Fi: This is essential for large events, especially conferences. Ensure the venue offers reliable and fast Wi-Fi with the bandwidth to accommodate your entire group. 
  • AV Equipment: For conferences, you’ll need microphones, projectors, screens, and lighting. Incentive events might require additional entertainment technology. Be sure the venue has these capabilities, and check if they provide technical support. We work with a network of trusted supplier partners – such as Connected Event Group and Sightline – to ensure your event is supported with reliable, high-quality AV and technical solutions, no matter the venue. Whether you’re planning a multi-day conference or a high-energy gala dinner, we’ll make sure the tech runs smoothly behind the scenes. 
  • Registration Tech: For larger events, consider how registration will be managed. Does the venue support on-site check-in kiosks or badge printing? We’re lucky to partner with expert registration suppliers like Touchpoint Meeting Services who deliver smooth, tech-enabled check-in experiences – from registration kiosks and stations to on-demand badge printing. Seamless registration can streamline arrivals and get your event off to a great start. 
  • Power Access and Charging Stations: Especially for conferences, attendees often need to charge devices. Look for venues with plenty of power outlets or designated charging stations to keep everyone connected and comfortable. 
  • Event App Integration: If you’re using an event app for schedules, messaging, or live polling, ensure the venue’s internet infrastructure can support real-time engagement – particularly with large groups logging in simultaneously. 

4. Ambience and Design

The aesthetics of the venue should align with the tone and theme of your event. 

  • Brand Alignment: Choose a venue that reflects the message and mood you want to convey. Whether it’s a modern, sleek venue for a corporate conference or a more relaxed, luxurious atmosphere for an incentive trip, the space should reflect your brand values. 
  • Decor and layout Options: Ensure the venue allows flexibility in decorations and arrangements. Whether it’s for branded signage, booths, or seating arrangements, make sure the venue can accommodate your creative vision. 

5. Budget and Hidden Costs

Your budget is more than just the venue hire fee. Make sure to factor in catering, staffing, AV, décor, accommodation, transport, and contingency funds. It’s also important to ask about inclusions and exclusions – does the venue charge extra for Wi-Fi, furniture, or cleaning? 

Consider currency gains or losses and how they might affect your budget from planning through to execution. In some cases, it may be wise to hedge foreign currency to protect your event spend. 

And don’t forget about visas and travel requirements. Make sure your key attendees won’t face any issues entering the destination country – for example, the USA has strict rules for travellers with criminal records. These kinds of logistical details can cause last-minute surprises if not accounted for early. 

6. Catering and Dining Options

Food plays a major role in the overall experience of an event – especially for multi-day conferences or incentive programs. 

  • Variety and Quality: Ensure the venue offers a diverse menu that caters to all tastes and dietary requirements – including vegetarian, vegan, gluten-free, and religious-based needs such as halal or kosher. High-quality food and beverage service adds a layer of sophistication and comfort to any event. 
  • On-site vs External Catering: Some venues require you to use their in-house catering, while others allow you to bring in your own. Make sure you know what’s permitted and that your catering team is briefed on the event flow and audience expectations. 
  • Flexible Meal Timings: Especially for incentive trips or tight conference agendas, check if the venue can accommodate flexible mealtimes, grab-and-go options, or tailored menus for special dinners or gala events. 
  • The Forgotten Things: Consider things such as bathroom accessibility, how many bathrooms there actually are! Consider access for public transport if applicable or phone range in case of emergencies. You may also need to consider distance your delegates have to walk to a venue or from roadside in – especially important if you have older or mobility challenged attendees. 

7. Customer Service and Support

Great support from your venue team makes all the difference. Look for venues with responsive, flexible staff who are willing to collaborate and adapt to your needs. Communication should be clear and consistent throughout the planning process. 

At Cornerstone Events, our experienced event managers are always on-site, working closely with venue teams to coordinate logistics and ensure everything runs smoothly – from bump-in to final pack down. This allows our clients to stay focused on connecting with their attendees while we handle the details behind the scenes. 

8. Risk and Safety Considerations

When selecting a destination, it’s important to evaluate potential risks – both environmental and political. Some domestic locations may be prone to natural events such as cyclones during certain seasons, while offshore destinations might carry risks like political unrest, tsunamis, or earthquakes. 

At Cornerstone Events, we conduct thorough due diligence on any destinations our clients are considering. This includes assessing risk factors and ensuring there is access to medical treatment nearby. Our goal is to provide peace of mind – so you and your attendees can focus on enjoying the experience. 

Conclusion 

Choosing the perfect venue for your conference or incentive event takes careful consideration, but with the right planning, it will pay off in creating an unforgettable experience for your attendees. At Cornerstone Events, we offer a dedicated venue finding service to help you discover locations that align perfectly with your goals, budget, and event vision. 

Keep these factors in mind and take the time to visit venues, ask questions, and assess your needs thoroughly. A well-suited venue can elevate the entire event – making it not just successful, but memorable and impactful for everyone involved. 

Let us help you plan the perfect conference or incentive event! Reach out now – we’d love to bring your vision to life. 

 

How to Stay Sane When Managing Multiple Events

0 Comments/in /by

At Cornerstone Events, we are nearing the end of event silly season! With back-to-back conferences and incentive events, it’s easy for things to spiral out of control if you’re not prepared. Managing various events simultaneously requires focus, organisation, and a sense of humour to stay on top of things. But with the right strategies, it’s possible to handle the chaos, keep everything on track, and—dare we say it—stay sane in the process. Here’s how we stay calm during one of the busiest times of the year:

1. Master the Art of Prioritisation

Let’s face it, not all tasks are created equal, with so many moving parts knowing which tasks to tackle first is key. Some are absolute musts— like locking in the perfect venue, securing your keynote speaker, or getting the AV team on board. Others, like selecting the right font for your event program, can probably wait. Start by identifying the most time-sensitive or critical tasks, learn to prioritise ruthlessly, and don’t be afraid to reshuffle as new tasks come in. Spoiler alert: they always do.  

2. Technology is Your Best Friend

When things get hectic, let technology do some of the heavy lifting. Using the right tools can make event planning run much smoother. Event management tools, shared calendars, and good old-fashioned reminders on your phone can help keep you organised. These resources allow you to track tasks, manage timelines, and monitor progress across multiple events. And let’s be honest, nothing feels quite as satisfying as checking off a task from your list—digital or not! 

At Cornerstone Events, we rely on platforms like EventsAIR to streamline everything from registration to event logistics. This powerful tool helps us track tasks, manage attendee data, and handle all the details—all in one place. Having a platform like this allows us to stay on top of multiple events at once, so nothing falls through the cracks. 

Embrace AI, but remember to be cyber safe. Many tools, such as Gamma, HeyGen, and Lindy.ai can automate workflows, streamline tasks, and boost productivity. Just remember: security is key to keeping your data protected while reaping the benefits of AI.

3. Build a Strong Team and Delegate

You can’t do it all—and you don’t have to. One of the smartest ways to manage multiple events is by delegating responsibilities to your team. By assigning specific roles and clearly communicating expectations, you ensure that every detail is covered without burning yourself out. At Cornerstone Events, we are lucky to have such a reliable and dedicated team who are always willing to help each other. Whether it’s stepping in to handle a last-minute program change or offering a fresh perspective on a styling request, teamwork is the key to keeping things running smoothly. Delegating not only helps you stay sane but also allows your team to showcase their strengths! 

4. Break It Down and Stick to a Detailed Event Critical Path

Managing multiple events becomes more manageable by breaking tasks into smaller, actionable steps, keeping things from becoming overwhelming. However, the real key is following a comprehensive critical path. We like to use detailed timelines, budgets, and task lists to track every aspect of the event. From the initial planning stages of contracting and key deadlines to post-event follow-up, the critical path ensures everything is planned well in advance, with contingency plans and day-of protocols to handle any surprises. A well-structured critical path ensures no task is missed, no deadline overlooked, and every event runs smoothly from start to finish.

5. Stay Client-Focused: Communicate and Set Boundaries

In the midst of juggling multiple events, it’s easy to get caught up in logistics and lose sight of what truly matters—the client’s vision. We prioritise keeping the client at the heart of everything we do. Regular check-ins, open communication, and flexibility to accommodate last-minute requests ensure we’re aligned with their goals. However, setting boundaries is just as important. We communicate clearly about deadlines, approval processes, and realistic turnaround times, which helps manage client expectations upfront and prevents unnecessary stress down the road. By staying client-focused while establishing these boundaries, we can tailor each event to their unique needs, creating personalised experiences that exceed expectations, no matter how many events are on our plate.

6. Build Strong Vendor Relationships

A strong network of dependable vendors is essential when managing multiple events. We’re fortunate to partner with some pretty amazing suppliers, like Touchpoint Meeting Services, who we can always rely on. These relationships are invaluable when time is tight and everything needs to run smoothly. When your vendors know your style, expectations, and how you operate, they become an extension of your team—able to anticipate needs and deliver on time, every time. A trusted vendor is also more likely to go the extra mile in a pinch, helping resolve any unexpected challenges without missing a beat. Fabulous production partners like Connected Event Group and Sightline ensure that onsite content delivery is seamless—they’re truly some of the best in the business. 

7. Embrace Flexibility: Expect the Unexpected

No matter how well you plan, something will always go off script. When managing several events at once, flexibility is your greatest asset. Whether it’s inclement weather that decides to play games with your outdoor venue, or a last-minute vendor change, having a backup plan is essential. Our team prepares for the unexpected by having contingency plans in place, allowing us to adjust our approach quickly without compromising the event’s quality. Flexibility empowers us to handle last-minute changes and ensures that each event runs smoothly, no matter what surprises come our way. 

8. Take Time to Recharge

We know that during our busiest periods, it’s tempting to keep working around the clock, but burnout is a real risk when managing multiple events. Taking short breaks throughout the day allows you to recharge and come back with fresh energy and a clear mind. Whether it’s a quick walk or grabbing a coffee, these small moments of rest can actually increase productivity. Prioritising self-care helps maintain focus and creativity, ensuring that you’re delivering your best work—even when the schedule is packed. 

9. Keep Your Eyes on the Big Picture

When you’re in the trenches of event logistics, it’s easy to get bogged down in details. Take a step back now and then to remind yourself of the big picture: creating an unforgettable experience for your clients and their attendees. That’s why we love what we do—even when it feels like we’re balancing a thousand moving parts! Keeping this perspective helps maintain motivation and ensures that every task, no matter how small, contributes to the overall success of the event. 

10. Celebrate Your Wins—Big or Small

It’s easy to move from one event to the next without taking a moment to reflect. Whether it’s successfully pulling off a conference with hundreds of attendees or simply solving a last-minute AV issue, take the time to celebrate your wins. Acknowledging your successes keeps you motivated and reminds you why you love what you do. 

At Cornerstone Events, managing multiple events is a challenge we thrive on. With these strategies, we ensure every conference and incentive event is unforgettable—no matter how packed the schedule! Reach out to us today to begin your event planning journey! 

The Do’s and Don’ts for Your Next Event

0 Comments/in /by

We know firsthand that planning an event can feel like juggling a million tasks at once, especially when it’s a major conference or a unique incentive event. Whether you’re organising a small corporate gathering or a large-scale convention, getting it right is crucial. At Cornerstone Events, we specialise in making your events memorable and seamless. Here’s our definitive list of do’s and don’ts to help you navigate your next event with confidence. 

Do: Begin with a Welcome to Country 

We love a Welcome to Country to kick off an event. It’s a powerful way to acknowledge the traditional custodians of the land and set a meaningful tone right from the start. This practice shows respect for Indigenous cultures and establishes an atmosphere of inclusivity and mindfulness. A lot of our events feature local Indigenous leaders and sometimes include ceremonial dances and elements, adding a rich cultural layer that resonates deeply with attendees. It’s more than just a ceremonial gesture; it’s a statement that honours the land’s history and the people who have cared for it for generations. We suggest partnering with local Indigenous leaders to deliver a welcome that feels genuine and heartfelt. 

Do: Celebrate Diversity 

Embracing diversity isn’t just a trend; it’s a fundamental aspect of successful event planning. Create a program that reflects the diverse backgrounds of your attendees, speakers, and partners. This could involve featuring a range of perspectives in your panels, offering culturally diverse food options, and being mindful of different cultural practices and holidays when scheduling your event. At Cornerstone Events, diversity is a definite ‘do’ for us! Remember, an inclusive event environment makes everyone feel valued and respected. 

Do: Use Technology to Enhance the Experience 

Leveraging technology can elevate your event to the next level. Use event apps to facilitate networking, provide real-time updates, and offer interactive maps. Enhance the experience further by incorporating cutting-edge technology like augmented reality (AR) experiences or interactive touchscreens that allow attendees to explore content in innovative and immersive ways. We are lucky to work with many great suppliers, such as Connected Event Group, who offer the best of the best when it comes to innovative technology and help to enhance the event experience for delegates. Additionally, at some of our events we like to use live polls, Q&A sessions, and social media integrations to keep attendees engaged. The right tech solutions can streamline the event experience and increase attendee satisfaction. 

Do: Make Networking Opportunities Fun and Effective 

Networking is a key reason why people attend events. Facilitate this by organising structured networking sessions, providing dedicated networking spaces, and using technology that helps connect attendees with similar interests. We find that including Icebreaker activities, speed networking, and social networking events after sessions can help attendees make meaningful connections. The more enjoyable and effective you make the networking experience, the more successful your event will be. 

Do: Personalise the Experience 

Tailored experiences resonate more with attendees than generic ones. Use data from registrations and past events to personalise elements of your event. Offer breakout sessions tailored to specific industries or job roles, provide personalised welcome gifts, and consider incorporating interactive elements such as custom agendas or personalised event apps. The key is to make every attendee feel like the event was designed with them in mind, creating a more engaging and memorable experience. 

Do: Prioritise Accessibility 

Accessibility should never be an afterthought. Ensure that your event is accessible to everyone by providing features like wheelchair access, sign language interpreters, and closed captioning for presentations. Digital accessibility is just as important, so make sure your website, registration forms, and event apps are compliant with accessibility standards. Creating a truly inclusive event will not only increase attendance but also enhance the overall experience for all participants.

Don’t: Overlook Clear Communication 

Communication is key to a successful and seamless event! Poor communication can lead to confusion and frustration. Make sure all event details are clearly communicated to attendees well in advance. Use multiple channels such as email, social media, and mobile notifications to share essential information. At Cornerstone Events, we can configure and publish event information sites via the EventsAir platform. Along with having a great promotional website to showcase your event to potential attendees (and exhibitors and sponsors, if required), the site also ensures all the content and components, including the program, speakers, sponsors, and exhibition information, are available and kept up to date. Additionally, during the event, ensure signage is clear and directions are easy to follow. Consistent and transparent communication creates a smooth experience for attendees, allowing them to focus on the content rather than logistical concerns. 

Don’t: Overlook the Importance of a Detailed Event Critical Path 

A comprehensive critical path is crucial for managing the multitude of tasks involved in planning your event. Don’t skip the details—create a detailed timeline, budget, and list of responsibilities. This critical path should cover every aspect of the event, from the initial planning stages of contracting and key deadlines to post-event follow-up requirements. Ensure that every element, from logistics to content, is planned well in advance, including having contingency plans for potential issues and clear protocols for on-the-day operations. A well-thought-out critical path helps prevent last-minute issues and ensures that no task is overlooked or deadline missed, allowing you to deliver a flawless event experience. 

Don’t: Ignore Feedback 

Feedback is crucial for improvement – and we believe there is always room for improvement! Use real-time feedback tools such as live polls, surveys, and social media monitoring to gauge attendee sentiment. At Cornerstone Events, we like to use post-event surveys to gather feedback from clients and suppliers. This helps us pinpoint areas for improvement as well as highlight our successes. Listening to feedback allows you to make immediate adjustments and enhances future events. Ignoring feedback can result in repeating mistakes and missing valuable opportunities for growth. 

Don’t: Underestimate Branding Opportunities 

Imagine the plenary stage lit up with bold, eye-catching branding that captivates every attendee. Your event is an extension of your brand, so make sure your branding is consistent and visible throughout. From the event’s visual design and décor to the tone of communication and promotional materials, every element should reinforce your message. At Cornerstone Events, we work alongside many fantastic suppliers to help bring your branding visions to life, creating dynamic banners, vibrant stage setups, and immersive environments that echo your brand’s identity. Cohesive branding not only enhances recognition but also helps attendees remember your event long after it’s over. Embrace these opportunities to make a memorable impact and leave a lasting impression. 

Don’t: Cut Corners on Security 

Safety is paramount. Never compromise on security measures to cut costs. Ensure you have a sufficient number of trained security personnel, emergency response plans, and health and safety protocols in place. In today’s digital age, cybersecurity is also a critical concern, especially for virtual or hybrid events. Protecting your attendees’ data and privacy should always be a priority. 

By following these do’s and don’ts, you can ensure your next event is not only well-organised but also leaves a lasting impression on your attendees. At Cornerstone Events, we are committed to helping you create unforgettable experiences. Let us help you bring your vision to life and make your next event a remarkable success. Contact us today to start planning!   

 

Photo credit: Magnetic Shots

How to Keep Your Delegates Engaged Throughout Your Conference

0 Comments/in /by

Hosting a successful conference involves more than just securing speakers and a venue; it requires keeping your delegates engaged from start to finish. As an event management company specialising in conferences and incentives, we understand the challenges of maintaining delegate interest over extended periods. Here are some strategies we’ve found effective in ensuring your attendees stay engaged until the very end. 

1. Interactive Sessions & Variety in Presentation Formats 

Traditional sessions can become monotonous. We find that incorporating interactive elements at conferences such as Q&A sessions, live polls, and discussion panels helps to keep delegates engaged by breaking the monotony while also giving delegates a chance to participate actively. At one of our largest yearly events, with over 5,000 attendees, we have found that including discussion panels and Q&A sessions, where the question can be submitted electronically, significantly boosts engagement and interactivity. 

Presentations 

We believe in mixing up presentation formats to keep things interesting, and often suggest that our clients use a combination of keynotes, workshops, panel discussions, and case studies. This variety caters to different learning styles and keeps the content fresh and engaging. 

Along with a variety of presentation formats, a well-structured agenda with clear timelines helps delegates know what to expect and ensure that there are sufficient breaks to prevent fatigue. Breaks also provide opportunities for informal networking and recharging. Additionally, offering the ability to build and construct their own agenda allows delegates to choose their own learning path, tailoring the experience to their interests and needs. 

2. Engaging Speakers 

Throughout our many years of organising conferences and events of various sizes and listening to countless keynotes, we cannot stress enough how important it is to find engaging speakers! Ensure your speakers are not only experts in their field but also engaging presenters. A speaker who can tell a compelling story, use humour, and connect with the audience can make a significant difference in maintaining attention. 

Strategically placing keynotes toward the end of the day can also keep your audience excited and energised until the event’s conclusion.

3. Technology Integration 

Leverage technology to enhance engagement. Use event apps that allow delegates to create personalised schedules, network with other attendees, participate in interactive sessions, and have fun with gamification. 

Many event apps include the ability to incorporate gamification into the event, which is a fun way to keep your audience engaged not only at the event but also helps build excitement in the lead-up. Gamification involves activities, games, quests, and goals that encourage attendees to earn points by taking actions such as; Installing the attendee app, answering trivia questions about sessions they’ve watched, or checking into sessions and functions. 

We have found that creating and displaying a points leaderboard during the event, along with offering prizes, helps to boost engagement. These inexpensive tools can re-energise the audience and maintain their interest. 

Augmented reality (AR) and virtual reality (VR) can also add a futuristic touch to your event. At Cornerstone Events, we work with several fantastic suppliers, including Connected Event Group, who provide a range of technologically advanced products and services to enhance the event experience for delegates. 

4. Networking Opportunities 

Networking is a key reason people attend conferences. Facilitate networking through structured activities like speed networking, breakout sessions, and social events that commence following the end of the last session. We find that providing ample opportunities for delegates to connect can keep them motivated and engaged. 

One of our largest events that runs over a few days includes a networking street festival. This well-known after party is the finale to several jam-packed days of conferencing, giving delegates a chance to let their hair down. It includes multiple food stations, musicians, DJs, and various entertainment options. This special night of networking is always a talking point afterward and leaves a lasting impression on delegates. 

5. Wellness Stations 

Introduce wellness stations to keep delegates refreshed and energised. At Cornerstone Events, we have relationships with wellness experts who can integrate self-care into your event program. These stations can offer services such as quick massages, relaxation areas, hydration stations, and healthy snacks. Mindfulness sessions or yoga breaks can also help delegates de-stress and refocus, contributing to their overall well-being and engagement. 

Conclusion 

Keeping your delegates engaged throughout your conference requires thoughtful planning and execution. Everyone loves surprises! Plan for unexpected elements like surprise guest speakers, live entertainment, or giveaways. These can re-energise the audience and maintain their interest. At Cornerstone Events, we’ve seen how these surprise elements can transform the atmosphere and keep attendees engaged and excited throughout the event. By incorporating these strategies, you can create an engaging, dynamic, and memorable conference experience.  

Remember, the key to engagement is understanding your audience and continually adapting to meet their needs. At Cornerstone Events, we specialise in creating conferences and events that captivate and inspire. Contact us to learn how we can help make your next event a success! 

Top 5 Must-Haves for Event Managers for Smooth Delivery

0 Comments/in /by

As an event management company specialising in conferences and incentives, we understand the intricacies and challenges that come with orchestrating seamless events. From managing multiple stakeholders to ensuring every detail is perfectly executed, the role of an event manager is both demanding and rewarding. To help you navigate this complex landscape, we’ve compiled a list of the top 5 must-haves for event managers to ensure smooth delivery of every event. 

1. Detailed Event Critical Path 

A comprehensive critical path is crucial for managing the multitude of tasks involved in event planning. This critical path should cover every aspect of the event, from initial planning stages of contracting, key deadlines, to post-event follow-up requirements. Having a detailed critical path ensures that no task is overlooked, or deadline missed, helping to maintain a smooth workflow from conception to completion. 

Essential inclusions: 

  • Key deadlines for clients and suppliers:
    • Venue booking and logistics 
    • Speaker and attendee management 
    • AV equipment and technical support 
    • Catering deadlines 
    • Marketing and promotions 
    • On-site staff coordination 

2. Strong Supplier Relationships 

At Cornerstone Events, we know first-hand that building and maintaining strong relationships with suppliers is vital for the smooth execution of any event. Reliable suppliers ensure timely delivery of services and products, which is critical for event success. Regular communication, clear contracts, and mutual respect go a long way in forging strong supplier partnerships. 

Tips for Building Strong Supplier Relationships: 

  • Clearly communicate your expectations and requirements 
  • Establish regular check-ins and updates 
  • Negotiate fair contracts with clear terms 
  • Show appreciation for their efforts and reliability 

3. Professional Audio-Visual (AV) Setup 

A high-quality AV setup is critical for delivering presentations, speeches, and performances with clarity and impact. Partnering with a professional AV company ensures that you have the necessary equipment and technical support, so every presentation is seen and heard clearly, contributing to a flawless event. We are lucky to have strong relationships with some amazing AV companies who we use regularly for our events, including Connected Event Group, who provide a range of innovative products and services to enhance any event.  

Key Components: 

  • High-definition projectors and screens
  • Professional sound systems and microphones 
  • Stage lighting and effects 
  • Technical support and on-site technicians 
  • Live streaming capabilities 

4. Robust Contingency Plans 

Despite meticulous planning, we know very well that during an event, unforeseen circumstances can arise. Having robust contingency plans in place prepares you to handle any unexpected challenges that may come your way. Whether it’s a technical glitch, a last-minute cancellation, or a weather-related issue, being prepared with a backup plan can save the day. 

Key Contingency Planning Steps: 

  • Identify potential risks and challenges
  • Develop backup plans for critical elements (venue, speakers, technology) 
  • Communicate contingency plans to your team and stakeholders 
  • Allocate a budget for unexpected expenses 

5. Advanced Registration and Ticketing System 

An efficient registration and ticketing system are crucial for managing attendees and streamlining the check-in process. Cornerstone Events aligns with EventsAir a modern comprehensive solution for ticket sales, registration, and attendee management. For our larger events for onsite assistance, we often use seamless service providers like Touchpoint Meeting Services who offer onsite check-in solutions, name badge printing kiosks and registration management. 

The benefits of a robust registration system are that it simplifies the attendee management process, enhances the guest experience, and provides valuable data for future events. 

Key Features: 

  • Online registration and payment processing
  • Customisable ticket types and pricing 
  • Automated confirmation and reminder emails 
  • Integration with CRM and marketing tools 
  • Real-time reporting and analytics 

Conclusion 

Ensuring the smooth delivery of any event requires meticulous planning, effective communication, and the ability to adapt to unexpected challenges. By equipping yourself with a comprehensive critical path, strong supplier relationships, and robust contingency plans, you’ll be well-prepared to deliver successful and memorable events. 

At Cornerstone Events, we consistently exceed our clients’ expectations by leveraging these essential strategies. By adopting these practices, you too can elevate your events and ensure their success.  

Moreover, incorporating an advanced registration system and professional AV setups will help you create successful, memorable, and impactful events. 

Elevate Your Conference Experience: The Power of Audio and Visual Elements

in /by

In the ever-evolving world of event management, creating memorable and impactful conferences requires a careful blend of innovation and engagement. At Cornerstone Events, we specialise in turning ordinary events into extraordinary experiences, and one key element that can make a substantial difference is the incorporation of audio and visual elements.

The Power of Light, Sight and Sound

1. Immersive Presentations:

Imagine a keynote speaker capturing the audience’s attention not just through words but also through stunning visuals. Incorporating visually appealing slides, graphics, and videos can transform a traditional presentation into an immersive experience. Our team works closely with partners to curate visually compelling content that enhances the overall impact of the message being conveyed.

2. Enhanced Engagement:

Audio-visual elements possess the unique ability to captivate and engage attendees on multiple sensory levels. From dynamic video presentations to carefully selected background music, these elements create an environment that stimulates both the mind and emotions. Attendees are more likely to retain information and have a positive overall experience when multiple senses are engaged. At Cornerstone Events, we work collaboratively with our clients and partners to bring your audio-visual dreams to life, ensuring that every sight and sound aligns seamlessly with your vision, creating an immersive experience that resonates long after the event concludes.

The Power of Light, Sight and Sound

3. Lighting Magic:

Lighting is the unsung hero of event design. Our team understands the transformative power of lighting, using it to set the mood, highlight key elements, and guide the audience’s focus. Whether it’s a warm and inviting ambiance for a networking session or dramatic spotlights for a high-energy presentation, our lighting designs are tailored to evoke the desired emotions.

Unleashing Creativity

1. Themed Environments:

Elevate your conference by transforming the venue into a themed environment that resonates with your message. With the right combination of lighting, sound effects, and visuals, you can transport your attendees to a different world, making your event not just informative but also memorable. At a recent event we organised, the client had requested an ‘Alice in Wonderland’ theme. Through the clever use of props, accompanied by immersive visuals and enchanting lighting, we seamlessly transported attendees to a Wonderland dream, bringing the client’s vision vividly to life. This experience showcases our dedication to transforming imaginative themes into captivating, tangible realities that resonate with attendees long after the event.

Unleashing Creativity

2. Interactive Exhibits:

Foster engagement through interactive exhibits that utilise audio and visual technologies. Whether it’s virtual reality demos, interactive touchscreens, or augmented reality experiences, incorporating these elements adds an exciting and modern dimension to your conference, leaving a lasting impression on participants.

Creating Lasting Impressions

1. Branding Opportunities:

Audio and visual elements provide excellent opportunities for branding. From custom animations and logo displays to strategically placed sound branding, these elements help reinforce your brand identity throughout the event, making it more memorable for attendees. In a noteworthy event we organised with over 5000 attendees, we strategically illuminated our client’s branding on the main stage, creating not just a visual display but also a strategic backdrop that enhanced the overall impact of the brand. Our events can incorporate custom lighting elements that showcase your brand identity, ensuring that your presence is both prominent and memorable. From illuminated logos to colour schemes mirroring your brand palette, we guarantee that your brand will shine brilliantly throughout the entire event experience.

2. Social Media Buzz:

In the age of social media, events that are visually appealing and acoustically stimulating are more likely to generate organic buzz. Attendees are likely to share their experiences on various platforms, creating a virtual extension of your event and reaching a broader audience.

Partner with Cornerstone Events

The integration of audio and visual elements can transform your conference from a standard gathering into an immersive and unforgettable experience. At Cornerstone Events, we recognise the transformative power of these elements and are committed to helping you curate events that resonate long after they conclude. Let’s collaborate to create a conference that not only informs but inspires, leaving your attendees excited for what’s to come. We work hand-in-hand with outstanding production companies, ensuring a seamless partnership to deliver an on-budget experience that will create lasting memories. Contact us today to discuss how we can bring your vision to life!

woman filming a band on stage using a mobile phone

Hot Tips For Elevating Your Event Planning in 2024

in /by

As the countdown to the New Year begins, it’s the perfect time for event planners to reflect on the past and embrace new beginnings. At Cornerstone Events, we understand the dynamic nature of the events industry and the importance of staying ahead of the curve. As we usher in the New Year, let’s explore some resolutions that can elevate your event planning game to new heights.

1. Embrace Technology for Seamless Events:

As winners of the “Best Use of Onsite Technology” award at the EventsAir Innovation Awards, we know that technology is your best ally. Resolve to explore and adopt innovative event management tools and platforms that can streamline your processes. From efficient registration and ticketing systems to cutting-edge solutions, staying tech-savvy will not only save you time but also enhance the overall event experience for your clients and attendees.

2. Prioritise Sustainability:

Drawing inspiration from the valuable insights shared by sustainability experts Tim Jarvis and Jessica Vandy at the PCOA23 conference our team recently attended, we recognise the profound impact the events industry has on the environment. As you gear up for your event planning endeavours in 2024, make a resolution to prioritise sustainability. From sourcing local and sustainable materials to implementing waste reduction strategies, every small step counts towards creating memorable events with a positive environmental footprint.

3. Recognise Traditional Land Owners and Incorporate Indigenous Elements:

In the spirit of acknowledging the rich tapestry of our communities, resolve to recognise and honour the traditional landowners at each event location. Incorporate Indigenous elements into your events, weaving the stories, art, and traditions of the local community into the fabric of your planning. This commitment not only adds depth to your events but also contributes to the preservation and celebration of diverse cultural heritages.

An indigenous man playing a didgeridoo to an a seated audience who are clapping and smiling

4. Enhance Networking Opportunities:

Networking is a cornerstone of successful events. Next year, resolve to create even more opportunities for meaningful connections. Explore new formats for networking sessions, leverage social media platforms, and consider integrating interactive elements that encourage participants to engage and build valuable connections.

5. Invest in Professional Development:

Your conferences are more than just events—they’re strategic investments. As a certified event management company dedicated to excellence, we prioritise staying ahead in industry trends. We urge you to invest in your professional development by attending workshops, webinars, and conferences. Networking with peers and learning from thought leaders not only keeps you inspired but also brings fresh perspectives to elevate your event planning endeavours. Just as we are invested in making each event stand out, your commitment to ongoing learning is a key factor in achieving success in the dynamic world of event planning.

6. Diversify Your Offerings:

In the rapidly evolving events landscape, versatility is paramount. Resolve to diversify by exploring new event types, themes, and formats, ensuring your portfolio remains dynamic. Whether it’s themed experiences or niche markets, staying adaptable broadens your appeal. At Cornerstone Events, we not only embrace diversity but also offer tailored solutions for any occasion. Whether you need a discerning MC, compelling keynote speakers, interactive workshops, or engaging fishbowl sessions, our diverse offerings cater to your unique event needs. Let’s discuss how Cornerstone Events can elevate your next gathering with a touch of innovation and distinction.

A street performer dressed in a mirrored suite walking through a crowd of people who are drinking and talking at an event at night.

7. Prioritise Well-Being:

Life can be demanding, especially in event planning. While on-site, consider incorporating a quiet space during your event for recharging. At Cornerstone Events, we collaborate with wellness experts who seamlessly integrate self-care into your event’s content—quick massages, energizer sessions, and mindfulness moments. As you navigate event intricacies, prioritising well-being is a resolution for success. Delegate tasks, take strategic breaks, and ensure a positive work environment. A balanced approach ensures not just event success but the well-being of everyone involved.

8. Collect and Analyse Data:

Data is a powerful tool for understanding event success and areas for improvement. Resolve to enhance your data collection and analysis capabilities. Utilise attendee feedback, track key performance indicators, and leverage insights to continually refine and optimise your event strategies.

As we bid farewell to the old and welcome the new, let these resolutions serve as a guide to elevate your event planning endeavours in the coming year. At Cornerstone Events, we look forward to another year of creating unforgettable experiences and setting the stage for success. Happy planning and a prosperous New Year!

Hybrid Events

1 Comment/in /by

Whilst we are seeing more confidence from our clients in planning events this year, the constant challenge of snap border closures continues to be concerning. The hybrid event is emerging as a key solution in 2021.

What is a hybrid event?  Glad you asked! 

A hybrid event can take numerous forms, all of which combine a portion of the event being in person, with a virtual component. This may mean you have teams located in various “live sites” perhaps in each state of the country, and link them via “telecast” style presentation; or you may have a live conference where you have an audience attend, as well as streaming to others watching from their home or office locations.

Planning a Hybrid event will allow more flexibility should there be changes in regulations around attendance to your meeting, and reduce any uncertainty for your attendees in travelling to a location.

Many companies are finding a new audience for their events by providing a variety of ways for an attendee to join the event, often attracting first-time attendees who have been unable to attend in person previously.  Getting a first-hand experience of your event may encourage the attendee to cement it into their calendar for the future. Providing users with flexibility is key to a great customer experience. Offering both in-person and virtual-only access to live content gives attendees a choice to watch from the comfort and safety of their own environment should they not be willing or able to travel to attend the event in person.

We’d certainly recommend being proactive with your event planning – studios, speakers and experienced AV teams are all in demand.  Planning does take time in the virtual/hybrid space, so engage experts to assist you.  There are definitely lots of learnings we can share from experiences over the last 12 months. With some slight tweaks to your programs to enable the delivery in a hybrid format, your attendees will gain maximum impact from your event.

Hybrid events are just one step towards us meeting together in person like we used to – embrace it and start planning now!  The Cornerstone team would love to help you with your plans – 

Contact us today for our expert advice on all your hybrid event needs.