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Date

18th – 24th September

Location

Prague & Munich

Overview

The official six-day international programme welcomed 353 attendees, beginning in Prague, Czech Republic, and concluding in Munich, Germany.

From the welcome night at the iconic Municipal House in Prague, where guests enjoyed a vibrant blend of traditional Czech folk music and dance, to curated optional activities in both cities, participants had the chance to immerse themselves in local history and culture.

The experience culminated in a private tent at the world-famous Munich Oktoberfest, creating an unforgettable finale.

This journey offered the perfect balance of culture and contrast, fostering opportunities to reconnect with old friends and build new relationships in a truly memorable setting.

Stats

  • 353 x Attendees
  • 6 nights
  • 12 x Activity Options
  • 4 x Hotels
  • 2 x Local DMCs
  • 198 x Lederhosen’s
  • 155 x Dirndls
  • 1 x Business session
  • 381km travelled between cities

Our Solution

To create a ‘money cannot buy experience’ which showcasing both Prague and Munich creating a truly unforgettable 6-night adventure where Oktoberfest is the highlight.

Our Challenges

  • Creating a program that could accommodate 300+ in each venue
  • -Transporting 300+ pax, plus luggage from Prague to Munich in the middle of the program
  • Ensure we have enough WOW from the last event
  • Coordinate
  • -Ensure we incorporate unique liquor industry experiences

Our Successes

  • Managing 4 hotels, 2 DMCs, multiple suppliers in international country
  • Transporting 353 attendees between cities
  • -Creating a unique experience at Oktoberfest where it still felt like a private event
  • Comments from attendees after Oktoberfest people exclaiming that the night prior was the best night of their live
  • A happy client

What we said (Event Manager)

Working on the LMG conference has truly been a career highlight. It was an incredible opportunity to design and deliver a once-in-a-lifetime experience for our client, culminating in an unforgettable evening at the Wildstuben private tent during Oktoberfest.

After months of meticulous planning and coordination, seeing the event come together seamlessly was immensely rewarding. Every hour of preparation paid off when we witnessed the smiles of happy attendees and a delighted client, a clear testament to the success of the program.

What our client said

Summary

Prague / Munich 2026 conference was an incredible event. It was a highlight for me over many years personally, however more importantly this is reflected in the feedback which we received from LMG delegates.

Highlights

  • Locations and itinerary:
    • Prague was amazing in terms of historic city, hotel, venues and events.
    • Believe that we collectively nailed the itinerary with the highlight being the river cruise (one of the items which was a late addition and a worry for all)
  • Two cities – challenge in logistics, however well managed and great opportunity to see two great cities
  • Oktober – Great venue and extremely well managed by Cornerstone and DMC;

What the attendee said

Many thanks for the wonderful way you have looked after us for the last week. Your attention to detail and kindness are second to none as I said to you last night you are the best.

Regards
Richard Bowly
Managing Director
Southern Hotel
839 Ruthven Street

Dear Karen and Team

Hi Everyone,

I hope this message finds you well.

I wanted to extend a heartfelt thank you to everyone at LMG and Cornerstone Events for organising such a great conference for 2025. The opportunity to visit both Prague and Munich was absolutely amazing, and our team had an incredible time.

Understanding the Oscars Group can often be challenging, I sincerely appreciate your patience, and over and above dedication throughout the event. Your hard work and meticulous planning ensured everything ran smoothly, and we are truly grateful for the effort you put in.

Thank you once again for making this conference a memorable experience for all of us.

Warm regards,

Carlie Carroll

MEDIA